Sport Singapore
FY24/25 Social Media Retainer
As an Art Director at GERMS Digital Pte Ltd

Led the conceptualisation, execution, and production of social media content and strategies for Sport Singapore’s ActiveSG Academies & Clubs to promote their programmes, grow their social media presence and following, as well as keep existing members engaged.`

Art Direction
Graphic Design
Social Media

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ActiveSG.AnC
While working on ActiveSG Academies & Clubs’ centralised pages — spanning nine sports and programmes — I led a team in conceptualising, developing, and producing monthly content that exceeded growth targets.

The collaborative process involved pitching ideas to internal stakeholders and clients, ensuring brand alignment while leveraging social media trends to deliver relevant, informative, and engaging content to each platform’s audience.

Key Messages
Beyond promoting an active lifestyle in children, our objectives also included educating parents on ways to effectively support their children’s journeys, offering glimpses into fun-filled training sessions, and positioning A&C as the academy of choice for growth and friendships that extend beyond the sport.

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