2025 Q2/3 Travel Insurance Campaign
As an Art Director at GERMS Digital Pte Ltd
Oversaw the conceptualisation, execution, and production of marketing materials for FWD’s 2025 Q2/Q3 Travel Insurance campaign, promoting their travel insurance plan along with its suite of rider add-ons as the go-to choice for travel.
Art Direction
Graphic Design
Film Production
Graphic Design
Film Production
Nobody books a trip dreaming about insurance forms. We recognised that for travellers, oftentimes finding the right balance of coverage, convenience, and affordability, can unexpectedly steal from the joy of travelling.
I crafted the key visuals to showcase the seamless and effortless transition into the joy of travel — no matter the type of traveller — made possible by FWD Travel Insurance.
Aligned with FWD’s ‘Play Your Way’ vision for 2025, I combined corporate typography with handcrafted script and design elements, achieving a balance that reflects the campaign’s optimistic, carefree undertone.
In conjunction with Studio On Air, we produced a series of short TVCs that brought FWD Travel Insurance’s value propositions to life while addressing common pain points for travellers.
I developed protagonists who mirror our audience — in needs, challenges, and behaviours — grounding FWD in the space as a provider that understands its customers.