2024 GBIC Programme e-Publication Design Proposal
As a Junior Art Director at GERMS Digital Pte Ltd
Conceptualised, executed, and produced e-publication designs for a proposal submission to Building & Construction Authority for its Green Buildings Innovation Cluster (GBIC) Programme, as part of the Super Low Energy Building (SLEB) Smart Hub, to be shared with industry stakeholders to convey the implementable pathways to build best-in-class super low energy buildings in Singapore.
Art Direction
Graphic Design
Publication Design
Graphic Design
Publication Design
Now more than ever before, there is a pressing need to embrace a sustainable future.
To bring across the Super Low Energy Building (SLEB) Smart Hub‘s positioning of future-forward sustainability, I translated its sustainability vision into 2 clear, engaging e-publication designs aimed at guiding readers through content with intuitive layouts, visual motifs, and imagery for a seamless, magazine-like experience.
Leaning heavily into glass-morphism, I created a clean and sophisticated look to mirror the innovation of smart and sustainable architecture for this direction.
A pop-up effect was used to create a light, airy feel, highlighting key information while enabling easier readability.
Photo-centric and infographics-centric pages carried over the modern, minimalistic editorial design to keep viewers captivated.
As an alternative, I wanted to highlight SLEB’s commitment to sustainability through the motif of building blocks, symbolising how today’s efforts lay the foundation for a greener future.
Pages were organised using a grid system and negative space, creating imaginary lines across the layout to compartmentalise information, enhancing readability.
For this design, I crafted the layout to create a sense of classic timelessness and professional tidiness.